Pre-decision intelligence in 48 hours

Interview the people you can't get in a room.

Calibrated expert panels of the professionals who are too expensive, too busy, or too conflicted to assemble in real research. CROs, CISOs, regulators, enterprise buyers. Ready in 48 hours, not 8 weeks.

Send Your Brief See the Output
48hrs
Brief to report
12
Calibrated personas
9-point
Quality gate
The Problem Traditional Research Can't Solve

Consumer research is easy. Executive research is broken.

Recruiting 50 coffee drinkers takes a week. Recruiting 10 fintech CROs takes six weeks, costs $40,000, and half the panel cancels the day before. Getting a CISO, a CFO, and a board audit chair in the same room to debate a decision? It does not happen.

"I couldn't take that job on. These personas are too expensive to get hold of. And even if I could, I could never get them in a room together to debate." SENIOR RESEARCHER, AUSTRALIA

That is the gap Pythia fills. We build calibrated synthetic panels of the professionals traditional research cannot reach. Each panel is anchored in published decision-pattern research, executive literature, and attitudinal data. Our first depth-interview-backed vertical, fintech leadership, is in pilot now, with more verticals following as demand proves them out.

Where it wins: fintech leadership, cybersecurity decision-makers, healthcare C-suite, regulated industry buyers, enterprise HR, anyone too senior or too busy for a traditional recruit.

Who It's For

Three ways to work with Pythia

Different buyers, same underlying need: a stress-test against the professionals you could not otherwise assemble.

Founders & Operators

Pressure-test your next move before you commit to it.

You're making decisions weekly. Pricing, positioning, GTM, hiring, board narrative. Traditional qual takes six weeks. You have three. Pythia gives you a calibrated expert panel on your specific question, delivered before your next board meeting.

Example: a seed-stage fintech pressure-tests pricing architecture against a panel of CROs and CFOs before committing to the new rate card.
Independent Strategists

You left the agency. Don't leave the research quality behind.

Big agencies are shedding excellent strategists who no longer have a research team behind them. Pythia gives you agency-grade research on every client project: calibrated panels, a 9-point quality gate, a deliverable you'd put your name on. Bill it through. Charge more for research-backed strategy.

Example: an independent brand strategist lands a $40k retainer by bundling a Pythia Decision Pack into every major client engagement.
Investors & Portfolio Teams

Stress-test a thesis, a pivot, or a portfolio decision.

You're evaluating a Series A thesis, a portfolio company's repositioning, or a category bet. The customer panel that would validate it is too expensive to recruit and impossible to assemble in your timeline. Pythia delivers that panel as a synthetic instrument, calibrated against the research that does exist.

Example: a seed VC pressure-tests a portfolio company's enterprise pivot against a CISO and CFO panel before the Series A lead commits.
What You'll Receive

An interactive report you'd put your name on

Every study produces a client-ready interactive deliverable. Not a PDF buried in an inbox. A working tool your team keeps open.

FULL STUDY OUTPUT
tellpythia.com/reports/your-study/
Brightpay
Positioning Domain Exploration
Which positioning domain(s) should Brightpay invest in for its HCM market entry, and what are the necessary conditions for success?
4 positioning territories tested across 3 macro scenarios with a 12-person synthetic panel.

UK-First People Platform

Built for British employment law, not adapted for it. Native UK compliance from day one.

Lead with this

Payroll-Native HCM

The HCM platform built on payroll. We already run your most regulated process.

Build on this

The Affordable Professional

Enterprise-grade HCM without the enterprise price tag.

Supporting message only

SMB-to-Mid-Market Bridge

You outgrew spreadsheets. You haven't outgrown us.

Do not use
Scenario Stress-Testing
How each direction holds under pressure
The same panel, the same territories, tested against recession, competitor launch, and price disruption. See which positioning survives real-world conditions.
Territory Baseline Recession Competitor Price War Robustness
UK-First People Platform Strong Strengthened Holds Strengthened Context-Stable
Payroll-Native HCM Moderate Strengthened Sig. Weakened Strengthened Context-Sensitive
SMB-to-Mid Bridge Weak Collapsed Destroyed Killed Unviable
Affordable Professional Moderate Strengthened Weakened Collapsed Fragile
12 Calibrated Personas
Real contradictions. Not cardboard cutouts.
Each persona has a voice quote, knowledge boundaries, current tech stack, and a behavioural contradiction that keeps responses honest.
DT
David Thornton
Finance Director, Manufacturing, 220 emp, Birmingham
"Show me the numbers. You don't retool a factory line on a hunch."
Attitude: Sceptic
Current Tech: Sage HR + Brightpay payroll (6 years)
Knowledge: Deep on payroll, statutory compliance, cost control. Moderate on HR operations. Weak on employee engagement and modern HR tech trends.
Contradiction: Demands rigorous cost justification for every HR tool but approved a £15K leadership training programme based on a single conversation.
Key Evidence
Panel quotes, not summary statistics
Curated quotes organised by theme. See exactly what the panel said, who said it, and why it matters for the decision.
On the Price Anchoring Problem
"I pay £99 a year for Brightpay payroll. If they launch HCM at £5 per employee per month, that's £5,700 a year for my 95 people. That's a 57x increase."
Ahmed Hassan, Finance Manager, Devil's Advocate
"My current Brightpay bill is £199. How do you go from £199 to £13,200 with the same brand?"
David Thornton, Finance Director
Methodology Validation
Every study independently evaluated
An independent evaluator audits every study against 9 criteria before it ships. Did we lead the witness? Are the findings realistic? Is this commercially valuable? Nothing leaves the building without passing.
Evaluator Verdict
PASS 9/9
Calibration Score
4/4
Consistency Score
3/3
Criteria include: brief adherence, realism check, leading question audit, commercial value, bias transparency, finding traceability, recommendation scope, memory test, and domain adherence. Full evaluator notes included in every report.
See a Live Study Request access to a full interactive report from a recent study.
Retroactive Validation

We ran the pipeline on known outcomes. It got them right.

Brand Positioning

Liquid Death: UK entry will fail

We identified a structural cultural gap. The brand pulled out of the UK entirely in Feb 2025.

Read Case Study
Product & Privacy

Ring Search Party: trust will break

We flagged scope creep risk before launch. An internal email leak destroyed consumer trust entirely.

Read Case Study

See all 30+ positioning analyses in our Diagnostic Library.

The Pipeline

7 stages. Built-in quality gates. Full transparency.

01 Brief Intake 02 Audience Creation 03 Panel Calibration 04 Audience Testing 05 Scenario Modelling 06 Focus Group Debate 07 Research Synthesis QA Evaluator Gate

Every report includes calibration scores, consistency checks, confidence scoring, bias disclosure, and an independent evaluator audit. This is not ChatGPT with a prompt. It's a structured research methodology.

Honesty

This is not a replacement for human qual.

Real humans surprise you in ways AI cannot. This is pre-decision intelligence: structured hypothesis generation with explicit confidence scoring. Best used as pre-work, rapid screening, or a complement to primary research. Every report includes a dedicated limitations section.

Not recommended for: hyper-niche audiences, physical product testing, quantitative prediction, or anything presented as consumer research without disclosure.

I never had time to research everything. So I built something that could.

Rob Curtis

Rob Curtis

Founder, Pythia

I've run consumer brands, fintech companies, and health tech teams. The pace of change is relentless, and you're always making decisions with limited information. Pick a campaign. Back a new positioning. Decide where to invest in a product line. If we had the time and money, we'd research everything before committing. But we never do.

Founders use Pythia to walk into board meetings with proposals that have been stress-tested from every angle. Agencies use it to stop exploring concepts that won't land and start selling the ones that will. Research teams use it to make sure the brief they're about to spend six figures on is actually the right brief.

Pythia is the research before the research.

Pricing

Clear pricing. No surprises.

Three tiers. Full methodology transparency. Delivered in 48 hours.

Decision Pack
$1,950
per decision
  • Answers the questions the diagnostic surfaced
  • 2–3 concepts tested against 10–12 personas
  • 7-dimension audience testing
  • Confidence scoring per finding
  • Actionable recommendations
  • Delivered in 48 hours
Get Started
Practitioner Partnership
$4,000
per month
  • 3 Decision Packs per month on any client brief
  • Your research department, without the headcount
  • Co-branded or white-label deliverables
  • Consistent methodology across all engagements
  • Priority 36-hour delivery
  • Full Studies available at partner rate
Start Partnership
Full Study
$4,500
per programme
  • Everything in Decision Pack, plus:
  • Focus group debate with Devil's Advocate
  • 2–3 scenario models (competitor, economic, cultural)
  • Full written synthesis (15–20 pages)
  • Presentation-ready slide deck
  • Blind spot analysis + contingencies
Get Started

All tiers include full methodology transparency and 9-point quality gate.

Get Started

What decision are you making this week?

Tell us what you're deciding. We'll tell you if synthetic qual is the right tool for it, and if it's not, we'll say so.

Send Your Brief

Takes 2 minutes. No sales call. We'll review your brief and respond within 24 hours with an honest assessment of whether synthetic qual is the right tool for your decision.

Or email directly: team@tellpythia.com