Audience-Content Match

Find out whether your content matches the audience you think you're writing for. Takes two minutes to fill in, and you'll get a short diagnostic back within a few days.

What you'll get back

A short read that maps who your content sounds like it's written for, who's probably actually reading, and the gap between the two. If there's an alignment issue, we'll name it. If you're locked in, we'll tell you that too.

About you

Name

Where we'll send your diagnostic

About your publication

Substack URL

In one sentence, who do you write for?

Not your topic. Your reader. Who are they and what do they care about?

What's the one thing you want a reader to do after reading?

Think, buy, share, change behaviour, subscribe to paid?

How long have you been publishing?

What's your biggest content question right now?

Optional. If there's something specific you're wrestling with, this helps us focus the diagnostic.

We'll only use your email to send the diagnostic. Nothing else.

Got it.

We'll read through your publication and send you the audience-content match within a few days. Keep an eye on your inbox.